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Marketing StrategyCase Study - astonmitchell

astonmitchell  image
www.astonmitchell.co.uk is an online retailer of men's makeup and skincare. Up Market has worked with astonmitchell since its inception in August 2008, to develop its website, marketing message and PR campaign. astonmitchell is a success story. It has grown phenomenally since start up and has a loyal, repeat customer base, a large following for its e-newsletter, and has appeared in the media on numerous occasions.

Up Market has helped astonmitchell to refine and develop their offering and their message, and has made use of social and new media such as Facebook, Twitter and WordPress Blog. Online PR has helped to establish astonmitchell in the men's grooming and health sector worldwide as experts in men's makeup.


Rubbing shoulders with Obama's make-up artist
Wednesday 15 April 2009

NOT many businesses can boast to have worked with one of the US Presiden's inner circle within its first year of existence.
    
Company made up over radio airtime
Tuesday 12 May 2009

A LEADING Radio One DJ has given a boost to a North-East company supplying make-up for men.

Building foundation for success in man's world
Thursday 30 October 2008
    
TWO friends have built the foundation for success after seeing instant demand for male make-up.

Finalists revealed in challenge to entrepreneurs
Thursday 14 May 2009

THE Northern Echo today reveals the two finalists of The if we can, you can challenge.

Talented business leaders vie for competition title
Thursday 7 May 2009

FIVE of the region's top emerging business leaders yesterday pitched their ideas to the judging panel of the If We Can, You Can entrepreneurial challenge.

Are you man enough for make-up?
Tuesday 25 November 2008

Real men don't wear make-up, right? Wrong. As the male makeup business booms, Owen Amos tries a touch of lippy.

astonmitchell men\'s makeup & skincare